aunched by the Michelin Group, in partnership with the European Commission, the ROSYPE Project aims to educate more than 730,000 young people on road safety in Europe. Young Europeans pay a high price to road crashes, you can read how ROSYPE is educating young people in Europe below.
Young Europeans pay a high price to road crashes Every year more than 1,100 children are killed in traffic crashes and youngsters under the age of 24 account for 20% of deaths on roads in Europe. However, there are solutions and it is possible to improve the situation significantly. ROSYPE (ROad Safety for Young People in Europe) is the fruit of the will to provide concrete solutions to this major challenge, through an innovative approach.
Based on the idea of an "educational continuum", i.e. a progressive and ongoing learning of road safety, the ROSYPE project offers an adapted approach to each age group from 6 to 25 : for young pedestrians and cyclists (aged from 6 to 12), two-wheeler riders (from 13 to 16) and young drivers (from 17 to 25).
The ROSYPE Project runs a range of education activities in Europe.
In more than 30 activities are carried out each year in 15 European countries. For instance, in France, Italy, Hungary and Poland children learn about traffic rules and the important of helmet-wearing. 60,000 helmets and 600 bikes are distributed to help them learn good cycling habits. In Finland, Michelin initiates a road safety contest “Road Safety Idea of the Year” to engage young people to reflect on road safety and promote it themselves. Middle and high schools pupils are invited to imagine a road safety awareness campaign for youngsters they would like to see. In the UK, Puppets Show provides teenagers with a unique road safety experience and succeeds in capturing their attention.
For young drivers, Michelin uses its innovative driving simulators that reproduce the dangers of driving with worn and under-inflated tyres or driving at high speed. In this way, they can experience the consequence of irresponsible behavior in a risk-free situation. These have already been presented at public events in 8 countries like France, Germany, Spain and Romania.
ROSYPE's innovate projects are educating young people across Europe.
The ROSYPE project also encourages the inclusion of road safety themes in schools, and offers teaching programs for primary and secondary schools and higher education establishments. It also showcases road safety experiments and the right behavior adopted by young people in the field. The objective is to make sure that these notions are not just theoretical and abstract knowledge, but correspond to actual experience, making it all more likely that the lesson will be learned.
The success of the project is based on a commitment shared by Michelin’s European teams and experienced partners. ROSYPE also benefits from the support of regional and local authorities who encourage the organization of activities in public areas or at schools.
The significant number of young people who have benefited from this project, the volume of educational material and the number of countries concerned make ROSYPE a unique project that Michelin Group is proud to support and promote. This initiative is part of Michelin’s commitment to the improvement of road safety situation for all and for youngsters especially, in Europe and beyond. This is particularly illustrative through the constant support of Michelin to YOURS as a Founding Member of the organization and who continue to actively support YOURS' work.
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